Digital Marketing

Course Duration: - 3 Months (1.5hrs)

Weekdays: - 1.5hrs/6days, Fastrack: - 2hrs/day, Weekends: - 4hrs (Sat & Sun)


Digital marketing is a platform that help business owner to publicize or present their business in front of audience. It is an umbrella that consist so many marketing tools in it like search engine optimization, search mobile optimization, PPC and others.

It is one of the most demanding courses in IT industry and we at DIIT Educom train students to become professional in this field. We provide practical training to students and help them to develop their career in this field.

Key parts of the course are

  • Search Engine Optimization (SEO)
  • Social Media
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Pay Per Click (PPC)
  • Conversion Optimization
  • Digital Analytics
  • Marketing Automation
  • Programmatic Buying
  • Google Analytics: Specific Techniques and Reports
  • Google AdWords Fundamentals


Prerequisites for DIGITAL MARKETING?
Basic Computer Knowledge, No Coding Knowledge is required. It will start from the basic of Internet, Website and Online Marketing & will go to next level knowing each techniques of digital marketing
Course content Duration- 3months
1. Introduction to Digital Marketing
• What is marketing?
• How we do Marketing?
• What is Digital Marketing?
• Benefits of Digital marketing over Traditional marketing
• Digital marketing platforms and Strategies
• Defining Marketing Goals
• Latest Digital marketing trends
• Industry Applications
• Website planning and creation
• Domain and Hosting Setup
• Wordpress and Blogger site setup
• Content Writing and Marketing
• Professional Blogging
• Keyword Analysis
• Competitors Analysis
2. Search Engine Optimization (SEO)
Introduction to Search Engines
• How the search engine works?
• Components of Search Engines
• Keyword Research and Competition
• Introduction to Keyword Research
• Types of Keywords
• Keyword Research Methodology
• Business Analysis & Categorization
• Google Keyword Planner
• Market Research and Analysis
• New Keyword Ideas
• Competition Analysis
• Finalizing the Keywords
-Onpage Optimization
• Introduction to Onpage
• What is Webmaster Tools
• Verification Process in GWMT •
Selecting Target Location

• Onpage Analysis Methodology
• Fundamental On-page Factors
• Website Speed
• Domain name in SEO
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Content Optimization
• Sitemaps Generation
• Using Robot.txt in Site URL
• Redirecting Techniques
• Canonical Links
• Rich Snippets
-Offpage Optimization
• What is Link Building
• Types of Linking Methods
• DoFollow Vs. NoFollow Link building Guidelines
• Linking Building Methodology
• Links Analysis Tools
• Directory Submissions
• Local Business Directories
• Social Bookmarking
• Using Classifieds for Inbound traffic
• Question and Answers
• Blogging & Commenting
• Guest Blogging
Local SEO
• What is Local SEO?
• Importance of Local SEO
• Submission to Google My Business •
Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local Submissions
SEO Reporting
• Website Position Analysis
• Website Monthly Reports
• Writing the SEO content
• Exercise: Writing the SEO content (working in groups)
• Web design
• Optimization of Web sites
MS Expression Web
• EXERCISE: Creating web sites, MS Expression (working in groups)
• Introduction to CRM
• CRM platform • CRM models
• Exercise: CRM strategy (working in groups)

• Introduction to Web analytics
• Web analytics –

3. Social Media Marketing(Social Media Optimization SMO)
• Social Media Marketing plan (working in groups)
• Creating a facebook page
• Visual identity of a Facebook page
• Types of publications
• Exercise: Making a Facebook page (working in groups)
• Business opportunities and Instagram options
• Optimization of Instagram profiles
• Integrating Instagram with a Web Site and other social networks
• Keeping up with posts • Business tools on LinkedIn
• Creating campaigns on LinkedIn
• Analyzing visitation on LinkedIn
4.Video marketing and Optimization
• Creating business accounts on YouTube
• YouTube Advertising
• YouTube Analytics
• Social Media Post creation
• YouTube SEO
• E-Commerce Marketing
• E- Commerce Website SEO
5. Advertisement
• Facebook Ads
• Creating Facebook Ads
• Ads Visibility
• Google Display advertisement
• Online advertisement
• Dropshipping
• E-mail marketing
• E-mail marketing plan
• E-mail marketing campaign analysis
• Remarketing and Re-targetting through Ads
6. Google ADwords
• Google AdWords- creating accounts
• PPC Advertising (Google AdWords)
• Introduction to Paid Marketing
• Google Account setup
• Interface Tour and Billing Settings
• Account Structure • Campaigns settings
• AdGroup setup • Keyword Match Types
• Keyword Research Tools
• Understanding Ad Auction
• What is Quality Score

• Factors to improve Quality Score
• Types of CPC’s • Bidding strategies
• Ad Formats • Ad Guidelines
• Ad Extensions
• Google AdWords- types
• Exercise: Google AdWords (working in groups)
7. Online Reputation Management (ORM)
• How to get freelance projects
• Personal Branding
• Influence Marketing
• Digital marketing Startegy
• Keeping up with conversions
• Recapitulation: - lessons learned
• student satisfaction survey
• Digital Marketing Budgeting - resource planning
• cost estimating • cost budgeting
• cost control
• How to grab Digital Marketing works
• projects /Freelance projects?