Digital Marketing


Digital marketing is a platform that help business owner to publicize or present their business in front of audience. It is an umbrella that consist so many marketing tools in it like search engine optimization, search mobile optimization, PPC and others.


Key parts of the course are

  • Search Engine Optimization (SEO)
  • Social Media
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Pay Per Click (PPC)
  • Conversion Optimization
  • Digital Analytics
  • Marketing Automation
  • Programmatic Buying
  • Google Analytics: Specific Techniques and Reports
  • Google AdWords Fundamentals
  • Facebook Marketing and Advertising
  • YouTube and Video Marketing
  • Twitter Advertising

Course duration

3 Months


Graduate/Undergraduate students from all streams